Wednesday, January 11th, 2012

Tricking Out Your Flip Cam

Do you do video marketing for local businesses or want to but worry that showing up with a flip cam just isn’t going bring the credibility? Well, today’s HD Flip Cameras do a fantastic job and suit my needs just fine in most video work when it comes to live local business video shoots. Check out my rig for “tricking out the flip cam”.

I’ve provided links to my gear below just as examples (yep, they are affiliate links). If you want to do this shop around, you may find what you need cheaper or in a package deal.

Actually, mispoke in the video. The camera I recorded it with is the Play Touch below.

Leave a comment. Let me know what you think.

   

x

dynamicqrcodecheatsheet
Thursday, December 29th, 2011

Dynamic QR Codes Made Easy

You may have seen that some slick marketing folks have introduced the valuable concept
of “Dynamic QR Codes”. These are “magic” QR Codes that you can print once but go back and change the behavior or destination that mobile prospects are presented when scanned.

So you see the value? Instead of printing new marketing materials every time you change the QR Code offer, you can print once and simply change the offer.

So the quick and easy way to add a dynamic component to your qr code is to give it a static forwarding url. It costs you nothing, but adds tremendous value to the QR Code.

Check out this video and I’ll walk you through the value and process.

It’s that simple.  Create a QR Code Here

Put it into action and leave a comment.

Right Click and Save to download the Cheat Sheet.

Mobile X Factor will be opening in the next few weeks. Make sure you sign up for the notification list at MobileXFactor.com

(Get the rest of the story and talk about this post here)

Sunday, December 18th, 2011

Adding Value with Video Billboards

There are so many things that we can do as Local Internet Marketing Experts that have nothing to do with Google.

Check out how Offline X Factor and Mobile X Factor member Rob Buchanan is adding high value services to his clients.

You can check out the free open source software Here

 

What do you think? Leave your comments.

(Get the rest of the story and talk about this post here)

audiolessonimage
Monday, December 5th, 2011

Reputation Managment Call With Costas Peppas

Live Training Replay Now Available!

Watch Here

I met Costas Peppas a couple of months ago at a live event and was really impressed with the way he integrates Reputation Management into his services.

Costas has been running his own Local Offline Consulting business for the past 8 years and, in my opinion, has one of the most important skills for success in this business… He Listens.

By listening to businesses needs, he has carved out an extremely profitable niche by helping businesses with an extremely painful problem. Damaged Online Reputation.

Managing a small businesses reputation can be one of the most important services you can offer, especially if negative reviews and misinformation is a large part of their web presence.

Check out the call below

Listen / Download the Call


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Wednesday, November 30th, 2011

Why LOCAL Adsense Pays More

Check It Out Here

Indeed this is my Affiliate Link. You will see my smiling face on the sales page and beyond. I do really like this tool.

youtube-logo2
Wednesday, November 16th, 2011

Controlling YouTube Video Behavior

You may have more control over YouTube Videos than you think. Check out this video and start using the YouTube Embed Wizard for you Video Marketing.



The IFrame Wizard uses the newest features from YouTube such as HTML5  compatibility which makes it Apple IStuff compatible.  Some features are lost such as colored border.

The Embed Wizard uses the old code, which is still all over the internet. In fact, there are some instances where this will be the only code supported or allowed, such as posting sites, forums, etc… that won’t allow IFrame code.

Have fun.
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audiolessonimage
Wednesday, November 2nd, 2011

Local SEO Call With Michael X

There are a lot of myths and misinformation floating around SEO and Local Search in particular.  I had a chance to record this conversation with Michael X, who I regard as one of the top Local SEO minds. Not just in the technical aspect but as a marketer as well. One of the biggest reasons we can provide so much value to local businesses is because we focus on the marketing as much as the technology, which is rare indeed.

Listen / Download the call

(Get the rest of the story and talk about this post here)